Communication Lessons From President Reagan Featuring James Rosebush

a coach is just someone who has had lived a life and has suffered through ups and downs themselves and have figured it out and as a result is able to share life's lessons with someone else [Music] without further ado going to tonight's incredible guest james rose bush former senior advisor to president ronald reagan james was a was also the chief of staff to nancy reagan and for over two decades has been the ceo of an international consulting firm called growth strategy and they advise uh executives ceos many other types of executives some small businesses to even sometimes uh on a family level they advi he advises and his team strategy on strategy on finance marketing communications and he has clients throughout the world james uh it is a real honor and a privilege to have you back once again last time it was on a different station now we're on 710 wr and the io radio network james rose bush welcome back to mind your business hey it's a red letter day for me always a pleasure to be with you and you know i am a big fan a big fan of your show i think you're incredible what you do get people out there talking and and helping people really across the country so always thrilled to be back thank you and uh you know it's it's uh it's it's it's getting brighter in terms of returning to normalcy it was a very difficult year but one of the highlights right before we all went into this very dark period over the last year plus was that we did a show in person together we were together it was the last february i believe yes we we did you know it was just at the beginning i remember uh coming out to see you it was my last trip to new york and it was incredibly enough right this was just at this sort of advent of covet and i was giving a speech on uh west 57th street okay 59th street and i had to get down to the stock exchange to do an interview a televised interview related to the release of my my newest book winning your audience and i thought to myself i got to get down there between this speech and getting downtown fast enough i thought the only way i can really do that is to take the subway i love the subway in new york right so at that time there were no masks there you know i i did have a coat and i had gloves on right right so i'm taking the subway all the way down there and then they did it astounding thing they re you know released my book right under the bell you know right on the floor of the stock exchange i mean this you you couldn't pay for anything like this i mean it's huge hugely you know a wonderful thing to happen for me but when i look back on it and i tell people you know that i was on the new york subway literally on the eve of the you know this huge unthought of pandemic they were like what you were you traveling on the subway uh but so i i don't think i'll ever forget that self-image being a strap handler uh you know and then virtually you know with our within hours everything was really shut down and it was that was that afternoon after that interview that i i came out to do your show uh again we'll never forget that but uh i think that this year as challenging and as as awful as it has been for so many families you know the american spirit of resilience and creativity i think we're you know our economy i've been out there now for a month i have my vaccines i've i've i see you know people just just creating all over the place you know new companies new businesses rising from the ashes so to speak right yeah yep we're not going to talk politics or at least we're not going to get into it too heavily in tonight's show well now that's a disappointment oh no okay you know what on second thought maybe we will touch on it a little bit but we definitely have to talk about your relationship with uh by by all accounts one of the top five presidents in the history of the united states of america president ronald reagan and you know let's you know let's just talk about it his communication skills and even as it applies to people out there perhaps you could let even take let's take a step back how did your relationship with president ronald reagan even begin well you know it's interesting that you talk about reagan and his ability to communicate being more value valued today uh you know certainly reagan is in the top five of all us presidents uh the ranking by you know a dozen organizations nonpartisan groups as well so why do wh why do people place reagan in that sort of hell hallowed um kind of temple of you know leadership well certainly because they trusted his communication because you know people always ask me well you know what what is it that made him a great communicator and i always say the most important thing is that he had something to say and he built a bridge to his audience and he cared about his audience and he always referred to people in his speeches that were greater than he was you know ronald reagan would never shake a finger at you and say look you better do this and or i'm telling you that this is what's going to happen to the economy no he would often most often refer to economists former presidents you know great thinkers and writers and authors uh by the way all different political persuasions which i think is brilliant uh because there are people to refer to that have had good ideas and have been very productive obviously uh across the the field uh he would often uh quote dr martin luther king uh he he was just had a sense of uniting with his audience and tearing down what's known as you know it's like the fourth wall right that fourth wall that artificial wall of partition that gets between us and our audience and because reagan loved his audience you know one time i had to tell you was on the south lawn of the white house and mary martin maybe i told her this story before but mary martin the great stage actress you know and she was what peter pan she was in all these great movies so uh we were doing a stuff with a number of hollywood performers on the south along the white house one day and i asked her i said why why are you so well liked you know everyone likes you so yeah i said what is it and she threw her arms around me yeah i thought oh my god you're never going to get that she just threw her arms around me and she said jim i was born loving people and they love me back and i'll never forget that because if you are if you want to really communicate you have to love your audience and by that i mean you have to appreciate them and you know so many people go in front of a mic or stand up in front of people or in front of a zoom screen and they don't really care about their audience or and it comes through because of course 65 of all communication is non-verbal it it's already it it precedes you into the quote-unquote room and so this is something that you know i think is incredibly important so going back to reagan so he he wanted he wanted to communicate with his audience he appreciated his odds and you know i think one of the reasons one of the many reasons he was so well respected is he loved the american people and he loved his country yeah and you know i i would go into one time we went to a into a bar in uh dorchester okay boston i mean this is like blue collar uh labor unions all this kind of stuff this is not like friendly territory so to speak right oh man i want to tell you we go in there there's bax slab you know hitting him on the back there's like uh wow you know he was welcomed there and he loved i remember in ireland we went into the oh reagan pub right where his family was from the old reagan pub right so what does reagan do he saddles up to the bar you know he orders a pint he and he fits right in he fits right in okay so why is it why did it work for him because he loved his audience he loved those people and he you know what they felt they felt his respect i mean remember after all reagan was the only president american history who was a member of two both parties right and he worked not only for uh corporation he was a spokesman for a general electorate but he was a president of a labor union now there's the only president in history who could say that they had those things so to me that showed that he really understood what americans could could you know he always said most famously you know we're only one generation away from losing our freedoms and he felt that he knew that i mean you asked people who come here from venezuela today if that's not true that's right that's right that's right and they get it they understand the the and appreciate they as they say kiss the soil you know that they appreciate that they you know what freedom really is yes i'm telling you right in my neighborhood here i'm speaking to you from my office in in my home uh as a ukrainian ambassador what what a fine i've had an opportunity i've had an opportunity to talk to him over the past year and uh you know we my heart goes out to these people they're they're freedom fighters and and reagan wanted freedom for everyone every human being he wanted freedom he was a freedom fighter he was an evangelist for freedom and that's why i say reagan was successful as a communicator because he had something to say and i was you know i just was in the right place at the right time i mean i i've you know god put me in this position yes ten years before i had uh you know it's working in in one of my first jobs i was asked to start a big impact investing in impact philanthropy uh initiative and ten years later i found myself being invited into the white house to do the same thing to start the white house office on impact investing and impact philanthropy which is a big you know big deal today but you know when i got there i had to figure out who my client was so to speak i used client in quotation marks so i i was a commissioned officer to the president very honored to to hold that senior position but i had to figure them out look it suck i didn't come from california i didn't come from the film industry i had not worked in the reagan campaign and so i said to myself like i do today if i'm coaching a ceo or a sales person or whatever or or you know i i have to i have to figure them out right so i what what is going on so i had so many opportunities one-on-one to ask reagan you know what do you think about this what do you think about that i said one time i was up in you know i was in the family quarters and there's a big bible next to his bed right so i said to him do you really read that you know you get a lot of people have a bible next to their bed does it mean they read it right no doesn't necessarily mean you're right and what was his answer yeah he says uh yeah yeah let me show you we want so he walks me over to the edge of the bed opens up his bible and shows me all the highlighted pages that he's reading from old testament new testament whatever right one time we got a letter from you know big letters thousands of letters come into the white house texts emails whatever and this person is asking well does reagan have any favorite hymns so you know churchims right so uh they they sent it to me you know over here because they'd send it around to the senior staff see if you can find it right so i said again i was up in the family quarters i said to him you know uh we got a letter from someone to do do you have any you know you have any favorite hymns oh yes he started singing his favorite hymns to me now you know you think about this i mean it gives me goose flesh telling you these these stories be the president united states the most important leader in the entire world is singing his hymns so he says so he he sings this one particular him happened to be my my dad's favorite hymn i went back to my office and i looked up the words and it's it says he walks with me and he talks with me and he tells me i am his own and i'm thinking well this is this is what is this guy's all about but but follow this he keeps it all inside i just because i was curious and because i had access to him i had an opportunity to figure him out that's why that that last book i wrote uh true reagan really you know uh opened this up for people because a lot of people would say to me you know could you explain reagan to me i don't real i you know i don't really i don't totally get him because he never explained himself because he believed it was a you know it was a period when people didn't talk about themselves today oh my gosh that's all people do is they talk about themselves this is how i feel this is how i don't feel this is like i mean let me tell you my whole life let me tell you my problems you know i mean what the radio you know i mean this is you know podcasts it's it's and i i appear on a lot of podcasts and these people are like it's all about well how do you feel today you know have you beaten this have you done you know and reagan i mean he you know he was a he was an incredible gentleman he he didn't believe that you ever talk about yourself and you know there are some other issues in there too but you know he he just wasn't that way wow we're gonna go to a commercial break but uh stay tuned anyone out there in any type of business here's the uh here's what i want to share you can benefit from this interview i mean every single week we have great guests but to have someone of the stature of james rose bush he was a senior advisor president ronald reagan one of the greatest presidents here in the united states and known as the great communicator for good reason so you know we can all improve on our communication skills even the best communicator can still improve we're going to discuss that later in the show about people that coach and for example james who coach who has many ceo clients who are coaches um james before go to a commercial break what is the website what where can people find out more information about your services oh thank you thank you so two of them right one is www.growthstrategy.us very simple growth strategy.us and the other one is impactspeakercoach.com impact speaker coach dot com james in the first segment we talked about communication uh takeaways and secrets tips from president ronald reagan one question that came to my mind uh during that during the initial conversation that we had is reagan communicated so well because he truly loved his audience and it came through it's natural it's not something that could be you know if it's fake it it it's it's it's perceived by the audience it's they they pick it up and they're and it falls flat question you you coach many ceos what happens if a ceo doesn't have those skills doesn't not that they dislike the audience or their people but they just they're not maybe they're not empathetic they don't have great uh social skills can that be taught how how do you and your firm approach that type of challenge well i'm going to tell you right now this is a massive this is a massive problem today so three out of five ceos lose their job three out of ten ceos lose their job within five years because they can't communicate so you look at boeing look at ge look at tesla look at these firms that are led by people that have made massive errors really unforced errors because they don't understand their audience and they don't have the ability to communicate in the right way at the right time with the right message so you have to have all three of those you have to have all three of those but i'm going to tell you a story so i'm out giving a speech one day and uh there was i said some time for a q a at the end right and this uh this guy stood up and he said uh we're we're desperate here we're desperate in this company because we are a group of millennials and you know we're we're advancing into senior posts in in this company and we're responsible for relationships with our client companies and when we meet up with virtually or in person with our counterparts in these companies we're supposed to establish you know a good relation we're working relationship to advance the interests of our firm and we don't know how to we don't know how to forge a relationship and they were honest enough they were honest enough to even recognize that well i think that's a first step that's the first step but they they're they're so desperate that you know one poll recently i some someone told me actually a week ago i thought it was really dramatic that 25 of all millennials respond to to a major poll saying they have no friends 25 25 okay now look at i want to tell you something reagan was not known for his sure he had friends but they always said well you know reagan is a loner he doesn't have well how curious you know reagan maybe he wasn't surrounded by friends all the time and yet he lo still loved people so i said to this person who stood up i said i get it i understand i understand that there there are difficulties particularly among millennials but this isn't just the millennial generation it's all kinds of people that have a hard time actually relating to either one individual or a family or you know a whole audience of a 10 000 people right okay i'm going to give you a clue on how to start to fix that go up to a person or even even an audience and ask them a question like i was saying if it's one-on-one you say ah it's where were you born oh well i was born in north jersey or you know or i was born in camden you know what whatever and and i was born in manhattan oh oh you were well that's interesting you know i i spent uh you know a bunch of time in my youth in in manhattan and did you experience blah blah blah blah right so i'm sorry i'm saying that the beginning of communicating with someone else is throwing the pitch to them now you can fake that even if you're not like even if i'm not interested in where you were born okay you have somehow you have to just kind of say okay oh all right this guy rosebush told me to do it okay so i'm gonna do it so what happens is when you throw a pitch to someone else like that because people like to talk about themselves generally right so you get another person say oh well this is boring you know i was one of 10 kids and blah blah well instantly you have some rapport okay now what you have to do is you have to continue a curiosity okay and that is where you begin to bring down the fourth wall of partition between you and your audience and build the bridge over which your message can be carried okay so let's take the case of uh in boeing when they had these two crashes you know all these people died right so you're thinking is the guy or the gentleman i'm sure he's a fine person but he he's he's in the ceo slot he has to represent the care of the entire boeing company for those people and in order to do that you have to feel the pain of those people now let's go back to reagan again and that speech he gave you and i've often talked about after the challenger one yeah january of 86 right what does he say he quotes the poem high flight which was uh written by this um you know this airman who eventually was was shot down right and he says when i'm up in the clouds i extend my hand as if i'm reaching touching the hand of god i mean you know reagan is just like you know does reagan how is it that he gets that across because he feels it he feels it right and he feels the pain well i want to tell you not long after that i was asked by george bush would i go over and would i counsel the families of the challenger so i would so i go over to a hotel in washington dc and uh i'm i'm going this was not long after uh the accident and i walk into a room of angry uh grief-stricken sobbing families that were gathered together uh you know they were trying to sort of figure out what they wanted to do in terms of a memorial right right so what what could i do i i i was not i was asked to go over there and counsel them to just to help them kind of structure a memorial to the astronauts well of course what i had to do what a lot of listening before you can be a great speaker you have to be a great listener and that is one of the most important things i could ever advise anyone to do before you can be a great speaker you have to be a great listener so i went into that room grief stricken people crying angry you know all this you can imagine and i just had to listen okay what do you all want to do what how you know blah blah blah blah then second how can i help you you know and and they did they didn't know they didn't know so i began to throw out some different structures out of that grew a global global school uh called the challenger center for space science education and at that time 48 schools around the globe helping young young people what they what their family said they loved this idea continuing the mission they wanted they didn't want it to be an end of a story they wanted it to be a continuing story especially because one of the astronauts was a teacher right that's right christa mcauliffe yeah chris mccall so i just i want to stop you but just to answer your question i think a little bit uh how you tear down that barrier of communication is to begin by listening and continue with curiosity and forge that uh a feeling between you and i think that the way you can communicate it even if you have to do it in the case of an enormous tragedy i'll tell you a good example sure of where it works and i'm i'm i'm constantly have to tell you jack i'm amazed at these people so unfortunately in this country we suffer uh tragic losses through crime shootings you know tornadoes you know whatever hurricanes floods fires i see these people chiefs of police heads of the fire department not so much mayors i'm saying that these are people who are really not they're not politicians they get a mic thrown in front of their face they are amazing sometimes they're choked with emotion sometimes they're bewildered but they charge ahead and they communicate i have to say i find them to be completely believable sincere they're they're you know could you do this could i do this with a mic thrown in my face after you know i had a huge crime scene or you know let's say there's a school shooting i mean you i i don't even think i could open my mouth i you know i would be so filled with emotion they're standing there and they're communicating and they're talking and they're doing it in such a way that i would say a lot of people now i grew up my dad was a teacher of dale carnegie so i grew up being you know counseled by you know someone who was a teacher of communication right so i was expected to but these people haven't necessarily been coached on how to what are they doing what are they doing what are they doing they're speaking from their heart it's all they can do right so what's wrong with speaking from your heart one time i went out with nancy reagan we went to this drug rehab graduation ceremony i'm going to tell you this i don't know if i've ever told you this story we flew to north north florida i think i'm not sure exactly which city uh and we go to this massive massive like thousands of kids and parents and so it lasted for hours and hours and hours right it was in the evening and these kids that had gotten you know solved their their their addiction problem were invited to go home and they met their parents in the middle of this gymnasium thousands of people and they hugged and they cried i mean i'll tell you this you want to know something even the secret service was crying wow secret service doesn't cry no no in another group the white house press corps they don't cry okay now i'm telling you that for sure they were crying right so she i'm sitting next to her and she she had prepared remarks you know she on on index cards right she liked these large index cards with blue uh typewritten you know what she was going to say i looked at her she looked at me we're like you know what did rip them tore them up you know how could you possibly go out and give a a speech you know that from reading a speech right in a situation like that so she goes out the middle of the gymnasium she gets thrown a mic in her hand and what is she going to do she can't read a speech so she turns to the parents she says i know there is no pain like the pain a parent can feel when their child is in trouble i love you i understand your problem blah blah blah blah blah goes on then she turns to the kids she says look i'm here for you you you have a great life ahead of you don't wait you know don't waste i love you blah blah blah blah blah right oh my gosh so here's what happens she is so so well received her message because she spoke from the heart the kids came over and carried her around the gym on their shoulders that's unbelievable and we're walking out right in the press corps they're saying they're saying what happened to her what happened to her what happened to her we didn't think that she had a heart you know what happened to her what happened to her well i guess she did have a heart right so in in the limousine in the motorcade on the way back to the hotel because we were staying there that night of course right right so we're both exhausted i'm leaning my head against the you know what do you call in the back seat and i said to her i said this reminds me of a quote and i'm telling you more ceos should follow this this is how it goes whenever the heart speaks no matter how simple the words they're always acceptable to those who have hearts okay that's what she did that's what she did that night she spoke from heart to heart and don't forget what reagan told me we're sitting in the uh villa of the agocon waiting for the gorbachevs to arrive for dinner in geneva the first meeting between reagan and gorbachev i said mr president what do you think just the two of us sitting in front of a roaring fire right i said what do you think is really going to bring down communism and totalitarianism uh in in the eastern bloc countries for good he said oh jim there's only one way that this will happen on a permanent basis and that is because people desire freedom to be able to worship their god in their own way wow now this was not something that i was going to rush out and say to the your press secretary oh you better put out a press release to tell them no no no this is in reagan's mind reagan had a strategy of course he had a strategy on many levels diplomatic military intelligence all this kind of stuff that was the human strategy but in his mind he's thinking he wants freedom for every single human being in this world right so he's thinking in his mind what is going to do it and why does he want freedom for them he wants freedom for them so they can worship their god whatever their god is he wants freedom be able to worship their god right so follow this where did it all start to crumble in their churches in the synagogues this is where it all started to come down and so you know well i'll never forget that and and i you know i rarely talk about that as a matter of fact but i'm saying this is i think this fits into this theme here that we're talking about that is so critically important that to be an effective communicator you have to have and not not not every person who's you know i you know i i say this okay look community can i say one more thing sure sure communication is not just speaking to a million people over uh you know you know over zoom or you know over in a big audience or speaking to your shareholders it can be trying to get your kid to either dinner or go to bed at night okay this is communication at the most fundamental level okay and believe me communication in that kind of situation could be harder i was gonna say getting your kid to bed it may be easier than getting your shareholders to agree to something yeah right okay so but it begins on a trusting relationship the trust where does trust begin trust begins with care affection concern and being more interested in the other person than you are in yourself and that is what establishes your credibility and it's what is in your heart that communicates to the heart of the other person uh remember i said this earlier it goes back to that 65 of all communication is nonverbal it's consciousness to consciousness and that's a fact that's been researched you know it's just like you you say well oh i was thinking about you and all of a sudden you called right you know or i was thinking about you and all of a sudden you emailed me or texted me or something like that right so we we know that this is the you know one of the fundamental undergirdings of effective communication so that is what i feel you know i i've had people i love to do this coaching the speech coaching the executive coaching the leadership coaching because there there's such a need um i had one time a guy who's not he wasn't wasn't a ceo but he was a very successful uh trader on wall street and uh so he comes out and you know he's gonna make his presentation well the guy his hair is hanging down in his face and his chin is on his chest and he's speaking to the floor no he's not even speaking to the to the audience right so this is what i said to him i said okay i said do you trust me yes i trust you okay go across the street to the drug store and get some hair gel and come back in 15 minutes so he comes back 50 minutes so he goes he goes into the men's room i said you put some hair gel in your you know okay okay all right okay okay so he comes out i said now put your uh neck on the back of your shirt collar i want to see your face oh my gosh now oh my gosh all of a sudden so i put him in front of an audience right all of a sudden he his face can be seen his face couldn't be seen his voice couldn't be heard because he was speaking at the floor this is what happened to this is what happened to him you know what he said to me he says to me oh you changed my life wow well interesting okay now i'll tell you why he said that okay it was no credit to me personally it was a credit to the the clues i gave him about what he had to do himself okay and i will tell you why when you learn to be an effective communicator why it changes your life because communication and identity personal identity and personal confidence are completely inextricably linked so when you gain mastery over communication and when you have something to say and you say it effectively it changes your life it makes you um you never notice someone oh wow you're you have really good posture you know you're standing up there you know you're really you're really facing your audiences it's like what we call face time right okay so this is something that changes your life and in many many times i'm i'm i'm saying to these people that well i can't do it i can't do it you know 75 percent of all people are afraid of speaking in public well why is that usually it's pretty easy to uncover and that is maybe their their mother their father a schoolteacher said to them i i had a kid one time who i was coaching he said to me my parents told me i was a throwaway kid i'm like what what so years later years later i i i run into this guy and he's successful he has a great life blah blah blah and and he said oh he said i have to thank you i said for what he said you changed my life i said i i don't think i did he said oh yes you did he said remember my parents told me and he wasn't just playing with me he said my parents told me i was a throwaway kid you told me that i had something of value to contribute to the world that stayed in his heart yes and that stayed in his heart okay so a lot of people have either been you know denigrated doesn't necessarily mean their parents meant it or whatever they beat them up you know i mean just verbally you know they could be telling them blah blah so they feel this reservation okay oh i can't i couldn't be a public speaker i don't know how to speak why usually it's because they're inhibited because of something happened in their growing up time right okay so we have to unpack that and just i'll tell you an amazing thing just unpacking it can very often liberate people and give them and loosen their tongue um you know we know a couple of weeks ago you said at the beginning of the show we could talk politics a little bit so we're not going to get into too heated of a discussion but just to touch on um what happened in georgia and the fact that major league baseball moved their the all-star game from atlanta to colorado um the wall street journal had a piece just a couple days ago politics is risky is risky business for ceos um what's your take you coach many ceos about weighing in on political issues you know what it's i don't think it's risky i think it's lethal i say stay in your lane stay in your lane you have one job to do as ceo of a company and that is to address your owners and work for your owners who are your shareholders and of course of course your your marketplace uh and in this sense uh you you you can't make this perfect you should stay out of politics we have a political system in this country that can adjudicate adjudicate issues through the ballot box through you know polling all the all this sort of thing we have a government uh set up to address this uh all three branches of our government and business should stay out of it in fact i think one of the worst times was when companies started you know building these enormous packs and influencing politics i think it should be business should stay out of it it should be doing what it knows how to do best which is to serve the consumer and uh in terms of the cost to a company and to the marketplace for doing something that's political as that's why i call it toxic i mean you think that you're doing the right thing by making a decision or you know signing these letters and all this sort of thing uh that can come right around and and bite you in the back and i think the cost of doing that is is enormous and i think the price of of not doing it is is small you may be for a time you may have people beating on you you know oh you got to step out why aren't you stepping out why aren't you saying something why why you i don't want to hear what uh companies that i'm either invested in or that i buy products from what what they think about politics because is this their own personal opinion is their board voted on this uh it's a very complicated issue and as i say it's a very costly one now when i coach people i do not coach them on politics at all i'm coaching them on their skills their abilities you know what they say politically is totally up to them i'm just telling you what i think uh from having worked in the business community for many decades uh what i think the cost could be to um you know equity value of your company now james um whom now i gotta focus on what uh what we should cover in the last roughly six minutes of the show because i mean you shared so much and by the way to the listening audience if you subscribe to our youtube channel you'll automatically be notified when this episode goes live on youtube this is being even though it's airing now uh on audio of course broadcast throughout the new york new jersey metro area but we are recording it by video and it will go up on youtube if you follow us on youtube you subscribe to our channel 710 wor mind your business on youtube you will automatically be notified when this entire episode goes up and you can see all the facial motions that uh that he's smiling as we're talking but as he said sixty-five percent right sixty-two you know what i was just thinking about your show though you know if you had and you made this available to the to the public or to the subscribers you you want to call this like it sucks college you know you you could you should have people taking your course just by listening to all the exceptional people that you have on and you've interviewed this is the school you know they used to call the school of hard knocks or you know whatever this is this is probably a better university for getting an mba than right okay oh i don't want you to get in trouble here but i appreciate it no but i'm telling you that if you're if your listeners are looking to get the best education to get a good business degree they should really listen to your show that's all they need just listen to your shows wow that's james rose bush talking it's true that's i appreciate that is this i mean it wow james thank you uh we have only roughly four minutes left and i gotta toss a a big question and that is it seems even counterintuitive that i've heard of successful people that have a coach you know how does like that make sense those successful people on their own can coach others why is it that very successful people by and large don't have the head in the sand don't say i know it all i don't need to be coached but rather they have a coach and become more successful as a result can you explain that well i think it's a really interesting phenomenon it's a rising industry their uh coaching of executive coaching leadership coaching speech coaching which is all three categories i do this is a big growing industry and i think i've asked myself the same question quite frankly you know why why is this you know i coach people who are i i call them my happy people they're they're uh i i have one guy i call him mr perfect you know you it isn't he's not coming to me for coaching because he has problems he he's he i as i said i call him mr perfect he he's you know he has he heads up a company he's uh you know his company's highly well liked he's highly respected and so doesn't mean he doesn't have challenges now i think that very often you know boards will suggest okay you you get an executive coach um uh you know i've i've talked to people who've come to me who needed have been told by their boards to get an executive coach because they do have issues but i'm telling you there's a wide range of people that are using coaches today i think because it's an independent sounding board or it's an independent voice the people that i coach i don't have an interest in their company i'm here to be an unbiased listener i can guide them in in certain tactics i can give them more personal confidence because you know you you could say okay a big company ceo little company ceo someone who runs a grocery store on the corner whatever they need someone to talk to about where am i going with this company where am i going in life and if if you talk to someone in the company you know there there might be a bias there uh you might be exposing your thinking or your ideas uh to someone on the board that you know may may not be an exact fit sometimes you know i talk to people about all kinds of things their compensation packages uh their families their their stress level all different kinds of things and you know in summary what i would i say about it a coach is just someone who has had lived a life and has suffered through ups and downs themselves and have figured it out and as a result is able to share life's lessons with someone else and listen to them and help guide them that's really the best kind of coach i'm not there to tell someone make your life like mine be like me this is not the point the point is the experiences that i've had which have been absolutely extraordinary my life has been filled with not not only in politics but in business working with companies around the world and family offices and wealthy families managing the complexities of wealth i've had opportunities beyond what i could ever imagine for which i'm immensely grateful and i think these experiences have turned over rocks and stones that have been you know waymarks for me and i'm just out there happy to share to share them james we are nearly out of time perhaps you could share i mean this is like you can go in any direction with this what's a a tip i mean you've shared dozens if not hundreds really of takeaways in tonight's show what's a like a final parting thought that you could share with the listeners here on 710 wor i think the most important thing is if you look at some of these examples that i mentioned to you um even if you know elon musk who i have unlimited respect for and what he's done is that you should be conscious of who you are and the impact that your words could have and use that as sort of a monitor of your own communication and then secondly ask yourself do i care more about my audience than i care about myself and then you will not stumble thank you for watching and make sure to subscribe to this channel and be notified every single time a new video goes live don't miss out on any of the weekly interviews that i have with top business leaders sometimes fortune 500 executives hit subscribe and turn on notifications