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Expert Communication: Avoid Overwhelm & Connect! #shorts
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Subject matter experts often struggle to connect with their audience because they share too much information. It can be hard to step outside one's own head! 'People fall asleep' when the message is overloaded with data.
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If you are the CEO or you're the subject
matter expert, you have so much
information, right? And it's hard
sometimes to get outside of that. And
that's one of the things that I bring
when I work with clients is look, I'm
the dummy here. I'm going to be I'm
going to be your audience and I'm going
to tell you when I'm confused about
things, right? So I can pro provide that
perspective and we can really get to the
point of look, they don't need to know
all of that, right? Maybe you put that
in the appendix and you're ready for a
question. But you know, a lot of people
feel insecure in that the best they feel
the best way to come across with
authority is to just brain dump. Yeah.
>> And the problem with that is that people
fall asleep. They just aren't as they
aren't interested in what you have to
say because it's too much