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J-WEALTH BOOK CLUB | Deep Thought Strategy [Part 2]
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[Music]
this month's J wealth Kukla we are
talking about the book the towhead
strategy from Steve Lowell and we
mentioned it before how the importance
of thinking deep before thinking Becky
it's important to think big you always
have to have big dreams you need to know
that you're going to make it
deep first what does deep thinking mean
and what is the deep thought strategy
that if you master that that can get you
to places that you never dreamt before
the book is talking about the idea of
finding a problem in a prospect's life
in a client's life that they didn't even
know before they have that problem you
are the one who discovers the problem
and once you discover the problem with
them you show them the solution and
usually the solution is something that
only you know how to find the solution
and you become the choice of one I give
an example that he brings in the book
that I think is a very interesting
example and that is about a vacuum
cleaner salesman and he was in the 1980s
the author Steve was selling vacuum
cleaners called filter Queen and the
interesting thing was that every
presentation started to the same way
that they went down to do a
demonstration about the vacuum cleaner
usually the people that they gave the
demonstration for were not interested at
all in the demonstration the only reason
they agreed was because they were
promised some free gifts and exchange of
their time of seeing the presentation so
basically it status like this the first
thing they put the prospect at is they
just chatted a little bit to warm up the
room and they gave the free gift and the
he be assured them that I understand
that you're not buying anything today
and then after a few minutes they pulled
out the machine of the box and talked
about the machine and they attach the
hose to the machine along with the dust
cup small device of a filter that
captured some of the dust in the room
they turned on the vacuum and then a few
minutes later they opened the Dusko and
showed the pile of dust and then they
walked into the kitchen to the good
negotiate the sale and when the prospect
saw the pile of dust in that vacuum
cleaner in the bucket they were blown
away they didn't even know that there is
so much dust around the house where
their children are praying all they talk
to themselves by that time was what do I
do you know we have so much dust in the
house we need to somehow clean that out
so they did a few things number one they
show them the problem that I never even
knew existed
which is a lot of dust in the house and
then they show them the solution which
is this vacuum cleaner is the solution
to your problem into having the dust
taken away from the house so the same
thing when it comes to you and he taught
strategy you have to think to yourself
what is it that you can find in your
prospects life in your clients life a
problem that I didn't even know exists
before and once you find that then you
get to work on helping them showing them
what the solution for that problem is
and why the only solution is what you
have to offer when you work like this
with this book deep thought strategy
claims that you're going to become the
optional one the one no other
alternative for the clients
[Music]
you