J-WEALTH BOOK CLUB | Deep Thought Strategy [Part 2]

[Music] this month's J wealth Kukla we are talking about the book the towhead strategy from Steve Lowell and we mentioned it before how the importance of thinking deep before thinking Becky it's important to think big you always have to have big dreams you need to know that you're going to make it deep first what does deep thinking mean and what is the deep thought strategy that if you master that that can get you to places that you never dreamt before the book is talking about the idea of finding a problem in a prospect's life in a client's life that they didn't even know before they have that problem you are the one who discovers the problem and once you discover the problem with them you show them the solution and usually the solution is something that only you know how to find the solution and you become the choice of one I give an example that he brings in the book that I think is a very interesting example and that is about a vacuum cleaner salesman and he was in the 1980s the author Steve was selling vacuum cleaners called filter Queen and the interesting thing was that every presentation started to the same way that they went down to do a demonstration about the vacuum cleaner usually the people that they gave the demonstration for were not interested at all in the demonstration the only reason they agreed was because they were promised some free gifts and exchange of their time of seeing the presentation so basically it status like this the first thing they put the prospect at is they just chatted a little bit to warm up the room and they gave the free gift and the he be assured them that I understand that you're not buying anything today and then after a few minutes they pulled out the machine of the box and talked about the machine and they attach the hose to the machine along with the dust cup small device of a filter that captured some of the dust in the room they turned on the vacuum and then a few minutes later they opened the Dusko and showed the pile of dust and then they walked into the kitchen to the good negotiate the sale and when the prospect saw the pile of dust in that vacuum cleaner in the bucket they were blown away they didn't even know that there is so much dust around the house where their children are praying all they talk to themselves by that time was what do I do you know we have so much dust in the house we need to somehow clean that out so they did a few things number one they show them the problem that I never even knew existed which is a lot of dust in the house and then they show them the solution which is this vacuum cleaner is the solution to your problem into having the dust taken away from the house so the same thing when it comes to you and he taught strategy you have to think to yourself what is it that you can find in your prospects life in your clients life a problem that I didn't even know exists before and once you find that then you get to work on helping them showing them what the solution for that problem is and why the only solution is what you have to offer when you work like this with this book deep thought strategy claims that you're going to become the optional one the one no other alternative for the clients [Music] you