J-WEALTH BOOK CLUB | Deep Thought Strategy [Part 6]

we're continuing with reading and thought strategy but Steve Lowell and I want to cover one main element of the book that I think it makes more sense to illustrate it on the flip chart and see how you can see yourself becoming successful becoming where you want to be getting to the level you want to be with this concept and Steve's call this their pewter and I'm going to illustrate it for you number one in the rep you meter is basically what we call up security [Music] absolutely is where people don't know too much about you people don't know what you do people don't know what you're special people don't know why they should deal with you it's a place that usually when you are here you're a beginner and people don't know too much about you the next stage and that a few meter is what Steve calls comparative now people know what you do people know who you are but they don't really know why you are different than the competition what stands out about you that they should deal with you over dealing with the competition the next stage in the rep you meter is branding and this is something that when you are in branding people in your industry know you are ready they know what you are what you do and they know what's special about you they know a lot more about you then they know in the app security stage and in the competitive stage and then the fourth stage is where you really want to be and that is what Steve calls the one in this case you don't have any competition anymore you don't have to fight with anybody you don't have to compete with anybody people know what you are so special then they want to deal with you and they don't want to deal with anybody else when somebody has a need for the product or service that you offer they immediately recommend you because they know that you are the only logical choice for them there is nothing in between there is nothing else the question is any place you are in this rep you mirror if you are not here what do you need to do to fill up this gap to become the one that Steve talks talks in the book about this when he represents the rep you meter and audiences he would usually ask from the audience can I see by a raise of hand for fields that they are the one and usually no hands go up but then when he asks can I see by a raise of hand what in this room knows more or less where they are in this step you meter all hand goes up and the question to you is as you read along with us if you're trying to find what is our unique thing what is our unique approach unique service that we bring to the table we want to ask from ourselves where are we in this rep you mirror and what we need to do to become the one that's continue reading and let's take and deeper into the deepest strategy to see what else we can find how to become the one in our rep commuters of our clients and our associates can identify us with how we want to be identified you