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My visit to AROMA Restaurant in Monticello NY where authentic Italian cuisine meets an Israeli touch
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Looking for an amazing breakfast, lunch, or dinner in the Catskills? Come experience AROMA, where authentic Italian cuisine meets a unique Israeli touch. From fresh pizza, homemade pasta, crisp salads, sourdough sandwiches, soups, delicious desserts, gourmet breakfast favorites, and more—every dish is made with quality ingredients and incredible flavor. Open late every night until PM! Motzaei Shabbos: Open until AM. We also offer catering for events—both on-site and off-site. 📍 554 W Broadway, Monticello, NY 12701 📞 (845) 796-0270 🌐 https://aromamonticello.com Come check us out—you'll see why everyone is talking about AROMA!
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Hey, Ephraim, you're ready? Let me see
what go people crazy go for. Look at
this sourdough pizza. Look at this.
Gee!
It's the real stuff. Sourdough pizza.
Yeah, buddy.
What's this called? It's pesto. Now
they're adding the aluminum cheese. Ooh,
this looks delicious. Look at the
colors, texture.
Let me get the noise.
Uh, Zion.
There you go.
Mac and cheese.
Beautiful plating.
Nice.
Jonah.
Guys, look who I met in Monticello, New
York. Mendel from this tabernacle.
Mendel, I didn't know you had a
restaurant here in Monticello.
>> This is for 3 years already, Ephraim.
Ephraim, how are you? Thank you for
coming. Let me show you, Ephraim. This
is Aroma, our cozy place, Aroma. It's
Italian restaurant.
Dairy restaurant with a touch of Israeli
food. You know, we good in food. Israeli
people like to
>> eat.
>> So, let me show you the inside, Ephraim.
This is a cozy place. They have indoor
seating. They have outdoor seating.
Hello.
And you have customers sitting outside.
Can't really show their faces.
And they have delicious stuff, of
course.
Let me see if we can go into the kitchen
in the back. Mendel's specialty,
sourdough pizza. We're going to do
sourdough pizza on the spot.
Oh, you didn't know how to do it? I
thought only Italians know how to do it.
>> No, no,
no. You don't know. And the the faster I
was Italian. Nobody knows about it. Then
I became Israeli. Now I'm trying to
become American Hasid.
Ephraim, give a kick.
Now he's putting on the specialty sauce.
Some giveena.
Formaggio, formaggio.
>> Oh, what's this?
>> Another formaggio.
Then Ephraim, a little pesto.
This This our classic sourdough pizza,
Ephraim. People go crazy on it. Go to
the oven for like a couple minutes.
They're doing the churros. Look at this.
Dessert.
Sprinkling some more cinnamon.
Beautiful. Oh, there's a part two of the
dessert. Look at this. How you
Churros.
Let me get the noise.
Awesome.
What's this? Pistachio?
>> Pistachio white chocolate.
>> Dubai.
>> Dubai. I love it.
And now some chocolate sprinkles.
Awesome.
Hey Prime, you ready? Let me see what go
people crazy go over Look at this
sourdough pizza. Look at this.
Gee.
The real stuff. Sourdough pizza.
What's this called? It's pesto sourdough
>> This is a classic sourdough pizza.
Goes marinara, pesto, fresh mozzarella.
>> Ready to go.
Yeah, look at this A Prime. Look at
this. Look at this A Prime. Every pizza
store you go Every pizza store you go
Yeah.
>> By us, stays well. Crispy, thin.
>> Yeah, it's crispy. It's nice.
>> Thick but the end. The bubbles.
Wow. Good. You good.
>> Look how nice. Halloumi salad.
>> That's a really popular salad here.
>> Oh, yeah.
Now they're adding the halloumi cheese.
Ooh, this looks delicious. Look at the
colors. Texture.
Go to the customer.
And you have the mac and cheese made on
the spot. Look at the sauce.
Here you go.
Mac and cheese. Look at the consistency.
What's this? Another cheese?
>> Some parmesan.
>> Parmesan cheese. Oh, yeah.
And you have all the coffees and the
milkshakes. Look at all of these
milkshakes right here for the customer.
Fresh oil milkshake.
Nice.
What's this salad called?
>> Sweet potato quinoa salad. The best from
the town.
>> quinoa salad. Look at this. Look how
fresh it looks.
Using some olive oil.
Some What's this? Oh, they tear it up.
Some other dressings.
Wow.
Fresh, tasty.
Some cheese on top.
Feta cheese, I think. Feta cheese. Ooh,
what are you doing now?
You got to chill in the feta?
>> Yeah.
>> Adding in some mushrooms.
There you go. It's all ready.
I'm getting ready for the night days.
Doing the fish as well.
Branzino.
>> Branzino.
>> We have to get with some lemon and
herbs.
>> This is our Mexican guaca prime.
>> Nice.
>> Mexican guacamole.
>> Yes, sir.
>> Cauliflower, broccoli.
>> Ooh, what's this?
>> Aroma cauliflower.
Beautiful plating.
Nice.
Jonathan.
>> What what what?
>> Just say um um um order 37 is ready.
Okay, Jonathan. Order 37 is ready. Out,
please.
Still not finished? Here comes the sunny
side up.
On the avocado toast. Beautiful.
Here's another margarita pizza. What's
this?
>> Yeah, classic sourdough.
>> Oh, wow. The crisp.
Beautiful. Especially for the 9 days.
Fresh branzino.
There you go.
Comes with a side dish, broccoli and
cauliflower.
Beautiful.
What's the lemon salad?
We have coconut orders.
Here you have the french fries, ready to
roll.
>> Ephraim, give a kick. This is our
regular pie. Look at this crust. This is
unbelievable, Rabbi. Unbelievable,
Ephraim.
>> Well done.
>> Look at this, Ephraim. It doesn't even
fit in the box. We have to get 22-in
boxes. But, okay, we're trying to
squeeze it in.
>> Here we have the fresh omelets in the
making.
We have two orders.
The vegetable Mexican omelets.
Wow, look at the coffee.
Look at this art.
>> Mendel, what's your hours every day?
>> We open, Ephraim, every day 10:00 to
10:00. 10:00 to 10:00 every day. On
Friday, we open at 10:00 a.m. to 4:00
p.m. Motzei Shabbos, 1 hour after the
zman
until 2:00 a.m., 3:00 a.m. Depends on
the mood of the customers. Our location
is 554 West Broadway, Monticello, on the
corner of Feuchtwanger. There's only one
flashlight in Monticello. This is our
Aroma. This is the spot of Aroma.
>> A voice over. It's all under the
hashgacha of CRC. It's certified. And
the phone number to call 845-796-0270.
And here's the address, 554 West
Broadway, Monticello, New York. Mendel,
you have to make reservations or you can
just come in? Um, you can come in on a
Sunday and a Thursday when it's, uh, you
know how it's very very busy. I
recommend to do a reservation.
We have over 100 seating so we good.
Indoor and outdoor. Indoor outdoor. You
can call us to make a reservation or you
can just walk by. We never going to tell
you bye.
Come by.