Producing The All Daf "Daf Yomi During Quarantine" Video - with Yoel Judowitz and Avraham Kohn

okay so introducing I'll be here I'm Isis Wade from Lakewood New Jersey the head of old are for though you and abiram Cohen for marriage Astro checking it and we're gonna talk a little bit about the recent campaign the video campaign we produced to show and to showcase how old after users and users in general are dealing with the quarantine and keeping to their commitment of doing ducking so my talk to us a minute just a little bit what is all that all about all daffy is a tremendous platform that was created at the beginning of this new deaf young me cycle act at the beginning of January and there was one goal for this platform to have a scooter cliche a one-stop shop for DAF you owe me learners but not only the feel me learners but anyone was interested in learning town mode to have a place to go where everything is clearly laid out in front of him whether he wants to learn the Gemara itself or he wants to get supplemental material for his back and wash em we've had tremendous success for many people as we see in the video who are enjoying this from all over the world last check we had over 32,000 downloads I would say this is probably between five and ten thousand people who check in to the site daily whether it's the app and the web and you can't sit back on your laurels you know success only continues obviously we see after the Shema and the help of the one above but to borrow from the bali muster if you stay stagnant you're falling back so you got to keep on pushing and giving people opportunity to grow and grow and grow yeah absolutely and I was really struck like you said all office all over the world and it's just the commitment that people have to keep in to hear me during these times everything's unsettled everything's moving in every direction and when you came to us you know you were talking so what could we do what could we do to get people physik at this time to be you know to get the the name out in general and people should remember that there's this amazing asset so the thought that went through my mind was to go through the angle of participatory marketing that's why I call it from a marketing strategy it's very important when your marklar to have fancy words you know it helps it helps to zeros on the estimate omit specific platform that helps you create fancy corporate words so basically the idea is that we get people to participate in the campaign so the campaign becomes much bigger than just the final result so we created a video but there was also the lead up took them to the campaign on social media there's the feeling of people all over who were invested in the campaign participating everyone got a chance to get involved and then there's a follow up from the campaign where you actually produced the video put it on whatsapp I think mainly right as we're the actual advertising dollars went and you're on social media but I feel especially for nonprofits a lot of people ask you know I've had this conversation before with nonprofits how do you break into social media like what's your cell you know why should someone support you there's so many other things everyone knows about nonprofits and the angle I've seen more than anything else is if you can get a fan club by getting people to actually participate even a small amount they feel like they're part of the team they feel good that they're helping the the teams have seen to helping the movement succeed and that helps you know that helps grow exponentially they have a core base and that grows and grows and it's also just a beautiful feeling to see everybody involved ultimately as a piece itself this was really challenging this wasn't an easy thing for from comb will tell you was an easy thing to pull off because we had this great idea so let's get videos from everywhere and then you have the second problem but we want to squeeze this in 30 seconds because we want this to work then what's up my peoples attention spans today it was getting less and less you know this at some point that's literally like I think just gonna be pictures but how do you squeeze something in 30 seconds when you have over 20 locations Gibraltar we went to South Africa what's Nagus vegas ushuaia florida uncommon greatest feedback was i guess some everyone could talk to this was squeezing in I think around 20 different people loading dock yummy and if there second whatsapp clip and it flowed beautifully from you exactly so this is where I roam Cohen came in in the clutch to help us figure out this math problem and you know originally we tried to go with the approach of just doing sequential obviously that wasn't gonna work because you can't do it sequentially so then I said maybe you know we'll have a bunch at a time and then I roam roam Cohen took that and ran with it and created something amazing so I'm wrong from your perspective as an editor how did you think through this problem so first of all being that it's a collaboration with with you the entire time makes it super interesting and it's really easy to it's easier to work through a problem when you have somebody to bounce ideas off first so first of all I got the rough edit from hey from yo Judah wits and and sory let's go back so I got the rough edit from Yeol and and then I had to try to do that the online editing basically creating taking that concept and fine-tuning it and the original idea was to create maybe two videos and then one long video of 60 seconds to include everybody because everybody went out there and filmed themselves and it's it would be unfair to you know to make somebody go through the effort and then uh put them in but what ended up happening was the idea of putting a grid and creating this kind of a layout that shows simultaneously everybody on screen it solved the problem of creating multiple videos and it helps them oh that makes it more interesting when you're watching it and it helps you give over the idea when you see a few people on the screen environment isn't and what we're going through now during quarantine for people are learning on zoom people are learning and all sorts of virtual environments and seeing them at the same time on screen also reinforces that most things that you they are on the same page right which is the final copy that we did at the end I think people got found that cute as well you know that brought it together everyone's still on the same page and what I loved about Abraham's approach he was very insistent from the beginning he was a hundred percent correct in terms of keeping it simple because you're asking people to assimilate so much information at the same time they're watching the video than watching multiple videos happening they're also seeing multiple locations on the screen beneath each video will show you the video in a second and they have to digest all that information and say okay what's this whole thing about what is it trying to tell me to do those questions are going through their heads so and I know we went through this with you or my show but you know every little tweak even even making the subtitles pull at some point in my opinion already you know it's such a fine it's such a very fine point that so easy to lose balance it just became a distraction so we kept it super simple something reminiscent of the Apple advertisements you know we have this really white background and there's one thing to focus on and Barbra Jean I think it really came out beautiful made great positive feedback what's the feedback from Europe in terms of hearing uh getting out there and what's happened so on so we've gotten great feedback people have seen it all over the place um I think the best line that I've seen so far is that we didn't even have to script a video because Kyle our rabbi knows we actually had the people reciting the Kemara reciting the Talmud so we didn't have to write the the narration because our sages did that for us now it's really about the fact that we took some of them and use their own voices you know there were some people who actually spend their time learning bath you know in a park listening on headphones right but walking down the street Manchester you know that people who learn all different ways so to be able to get the feel of them listening on their headphones was was interesting I think that was great and another great feedback I saw from one of the rabbi's who gives a lecture on Olaf he was saying in a way in Hashem you know God created the solution before the problem because now we're stuck in the situation it's hard to have access to the fame you share and perfect timing all doctors there so people can still stay the course and keep doing what they're doing I want to jump in now for a second just to show the video today's dollars [Music] I really like the ending over there that's why I got that little post ending like when you think it's over but then there's a little like it's not a blooper at the end but it's like people who got great feedback we also got great feedback on the line still on the same page kind of wraps up the video as well so you know this video just final flow but this really reminds me of there was some famous writer who uh you know he wrote to somebody a letter and he said I apologize I didn't have enough time if I wouldn't have more time I would have made it shorter in other words making something shorter actually is more difficult than making it longer the challenge of doing that so overall it was a great production it was great to work with all the amazing cause I would like to add one point that although this video focuses on enough yummy but we have to be thankful and be grateful and appreciative there are people all over the world who are studying and learning Torah from our tribe or just being involved in their education and keeping their spirits up it's something that we have to be thankful for and appreciate that we have the ability and the capabilities to focus and then what we have to do and stay connected during this horrible plague and hopefully it's coming to an end yeah that's absolutely true in another videos I think we're setting up my next sales pitch great to talk to everybody I brought them thank you for something odd I'm Alicia great to talk with you and great to work with all those and looking forward to more okay forward to future projects together