REEL TALK: The Untold Secrets of Communication | Mint Media

When someone watches something on a video, they retain 95% of that information. That number drops drastically to only 10%. The key is how you communicate. Over the next few minutes, my team will share with you some of our communication tips that we use in video that you too could use in your everyday life. Biggest difference in communication and how message lands is your energy. Make sure you have the right energy. Start off with a big smile. Everyone remembers how you make them feel and how you feel. That's the most important tip. It works every single time. I have people that they're so nervous. They come in. I tell them, "Go to another room. Do 20 jumping jacks. Maybe if you want, even give a nice loud scream. You'll come back. You're going to be in amazing energy." My grandfather was a psychologist, an educator, and a public servant. And he used to start off many of his speeches by saying, "My job is to speak, and your job is to listen. But if you finish your job before I finish mine, please let me know." Whenever we present, we have a lot of information that we want to give over. What I've noticed in video is sometimes the best way to achieve that is not the direct route of just reading off the technical information. It's finding a way to bring it from a side angle. Find that story, that muscle, that joke. That's going to accomplish two things. It's going to help engage the listener throughout. >> And it's going to help them retain the message afterwards. When we make videos, we spend a lot of time on the hook. Those first few seconds of the video that pull you in and also set the tone for the whole video. On social media, that means picking thumbnails or titles that are eye-catching but still are going to stay true to what you're about to watch. And practically, the same thing is true in real life. How does your look, your energy, your approach communicate to the other person? Your hook will do most of the heavy lifting for the rest of the interaction. Fun fact, between 2015 and 2022, cable news ratings absolutely cratered while everyday creators on social media took over the news space because it simply felt real. Now, in 2025, we're all flooded with the perfect AI emails, perfect replies, perfect everything. And honestly, it's kind of draining. So, here's my advice to you. Be real. Be yourself. That's what people like. That's what people trust. And that's what people remember. For over 10 years, we've mastered the art of communicating through video. Yet, those very same principles apply to every interaction, making you more effective and impactful.