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Sell Ideas, Not Actions: Challenge Your Customers' Beliefs!
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We explore the power of selling ideas instead of forcing actions. We challenge our customers to define their core beliefs and integrate them into their solutions, offering a chance to truly advance our culture through thoughtful, belief-driven strategies.
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Transcript
Auto-generated transcript. Not time-synced to the video.
you can force them into doing something.
So you have to plant a seed by selling
an idea. So if you want to really affect
your culture and I challenge my
customers all the time. I say come up
with tenants. Come up with ideas with
things that you believe in and tell your
team this is what we believe in and
here's why. And then let them when they
build solutions, let them think about
that belief and build through that lens
and you may have a chance of advancing
your culture.