Subliminal Advertising Rabbi Dovid Kaplan Weekly Parsha

okay so i want to uh talk a little bit about pesach um because uh this weekend we don't we're not doing akremos and kadoshi and uh i want to give you a few concepts both connected to the seder and to pesach in general so the first uh the first idea is like this there is a um the first question and a friend of mine told me this very intriguing intriguing idea why do we a ask questions and answers at the seder in general it's built on questions and answers and why do we start with the manustana and even more than that um the uh the uh people do things at the seder the whole point the whole idea is to get the kids to ask questions there's a minute you'll see depending where you are for the seder there's a official minute that at a certain point right before the manishdana or after i remember where it is the the father takes the whole seder trade and walks around the table with it and the idea is that one of the kids should say hey dad why'd you just do that and then you said avedi my inu but power let me try that or just get the kid to ask a question i did it i remember the first time i did it i picked up the thing walked around the table my aunt was there she goes why did you just do that you know so now you know with little kids my grandchildren yes i'll get up again i'll crow like a rooster just sit down zadie why did you do that you know that's though i feel like you get him to ask a question so the there's this whole idea what what's the whole question answer for him and not only that you see that we do this in gamora jogamor has built our questions and answers well i think we're just writing get to the point man just say what you mean and go watch this oh i have to go and wait for you here i am i'm learning i started learning how kona so we're learning next month most of the questions that you're going to ask as you learn the more the more itself is going to get to them the other one's going to get to the questions they're going to be there the gorgo is a question and answer form so there i remember i mentioned this here that there's a tosos it tells us interactive sukkah that asks the question gomorrah the government says something worse than why did he even ask that question and the answer was so obvious why why did the yamora even ask the question and ptosis itself answers because kaki darka shalha shaas that's the way the torah the the shas talks the shasta talks in question and answer form right the torah the gemara talks the question answer them don't you have friends who talk like that they end up they kind of they're people who talk and end the sentence kind of on a question right yeah i went to i went to cincinnati yeah you have people yeah you know but you know people talk like that they almost end on question and answer for him when you get married you'll find out that it's always happening okay but it's a well we'll leave that aside the point is like this yeah so i'll tell you first of all there's a madrish sorry i'll tell you there's a madras show that's interesting the mattress says on the possum um when yaakov comes in to yitzhak it he's deceiving your trucks it says it's like smells yakov and it says yitzhak smelled yaakov's garments and the medrash says the word begot of which it says in the in the torah in parties where's the parties uh uh uh what he called us told us and the madrid says on the apostle don't read it as bigot of which is its clothing the renegades the rebels the turncoats which what's the connection let's get the background the background is because because the torah says over there the yitzhak smelled his clothing and in it he said wow it smells like an apple orchard you ever been an apple it's a very beautiful smell he smells yako's clothing and then rashi says the smell of ghanaian came in with him and then the measure says well don't read it as he spelled his clothing he smelled the rebels he smelled the he smelled the renegades and so what does that mean so the measure says the mentor says that even jewish renegades there's something so good about them that that was the smell that came to your tongue and the measures then brings a shocking story the medrash says that was you know what maybe uh maybe uh if we could just open those windows get some errors it's not that boiling outside just get a little cross ventilation things the uh so the medrash says that uh okay one two three go let's see with it hey uh uh david d1 the uh uh the measure says the measure says that that uh you've heard yossi ben benoezzer jose benoiser was is mentioned in pirkei elvis he was one of they say yo in the first paragraph elvis he is the man he was the head of the sanhedrin the nussey of the sanhedrin so i'm not sure if this was during the greek era i'm under the impression it was during the greek persecutions but it might have been under the roman persecution i'm not sure which one it was the measure says that yossi benuezar was condemned to death and he was on a horse they were leading him out to execute him his nephew was a man named jakim isht soros who was who was a renegade he went over to the other side he was yoshi but then nasi yes if it was the golden door was his nephew and as yesterday he was rubbing elbows with the uh with the upper echelons of the greek aristocracy and he was sitting on a nice stallion he was riding on a horse and he said to his uncle yoshi benjamin look at the horse your master has put you on the kind of man's horse and look at the master look at the horse my master has put me on i'm on this fancy horse so you'll see that said that well if that's how god rewards sinners like you imagine the reward for people like me so you'll see so yeah says yeah but nobody served god like you did and look what's happening to you she says oh this is how god punishes people like me imagine what's going to happen to people like you the measure says his words penetrated like the art like the uh heiress shall act like the venom of the snake they about kajoing right and so yoko kimi soros then erected some sort of contraption where he put a sword in the middle s lit a fire made collapsible walls and he hung himself he did four the four types of visas based in all at once he kind of hung himself jumped down landed on the sword the whole thing collapsed on him like skela and he burnt in the fire yeah try to avoid that the the walk across israel is better and uh what he got and so the the measure says a heavenly voice a basketball came out and said yakim israel's preceded yoshi benioza by one moment into ghanaian so that's what it says that it's praising see even a jewish renegade could end up doing chuva okay that's what the madrid says again this is it's like in those commercial kids don't try this at home you know these things you know that collapse on you that's what the ledger says so i always love that on tv where the guy's doing something really dangerous those kids don't do this at home yeah and there's the kid that's already dangling or something you get the kids ready to go and you read about them in the paper the next day so so so the uh so the the med the point that measures like this that yes benjamin has a nephew who's not froome you think he spoke to him about yiddish you think he tried to be mccarthy i'm sure that he tried everything possible and at the last minute offset he says one thing in godoing like the venom of a snake so there are certain things that penetrate there's something that penetrate the idea of question and answer for math is because revaron feldman and today's roshi shiv of the of the uh baltimore and aries throughout baltimore he was the roshi shiva here they once told us that in michelin's year when you ask a question your mind is irritated if you ask a question your mind your something's bothering you your mind is bothered at that point you'll understand the answer better you'll hear the answer but if i tell you a fact i tell you a dry fact so dry facts okay you know go in one or out the other probably won't even go in the first year to begin with but if you ask the question you're bothered by something when you ask the question then the answer that's why shaas is structured the way it is if shas was linear very much like shogho norak why don't we just learn joke on oracle all day long how long could you do that for how long can you do that for but if you have a question and then because i asked a question you know oh that is a good card i wonder what the answer is then you get the answer then you have another question back and forth i was in the base of editor the other day where i'm learning in the morning some guy asked a question so i looked up something and i had a different answer than the guy did we thought about it for 45 minutes on one question time flies that's how you're sitting in a bathtub people can sit in the basement 12 hours 16 hours a day you're learning and you're bothered by something and you have to look it up and research it that's the idea so hey mosh the uh the uh the idea of questions and answers that the seder is the same thing we want the kids to start asking we'll do anything to get them to ask the manishtana that even even says in halacha that people say the kid gets up there you know five-year-old gets up there man and then he then okay thank you very much he goes to sleep and that's not what we want we want an answer to the question we're trying to get the kids to ask a question so that we can answer them about the my unit this is all because we got out of the trying that's why it's in a question and answer format that's why jewish life isn't a question answer for them that's why they say why did jews answer a question with a question why not the truth is the reason jews answer a question of the question because most of the questions put to jews were not questions that's why we answered a question with a question when somebody says to you why don't the from jews go to the army and the answer is why should we because he wasn't asking me a question he was making a statement and offering an opinion which was unsolicited right you understand just because it's just a said question form there wasn't a question there was a why did you throw stones at cars on shabbos it's because i did because that's where you are if i saw you out on the street i throw stones at you on the street you know that's right that's the only place i could catch you you know or why not you know because i didn't see you on tuesday you know what kind of it wasn't a question it was a statement you understand was the statement so so so the first rule here is that's that that we're trying to give the classic example there's a gomorrah in a vote of zording more says alexandri that was one of the the say the word alexander they've ever heard of jews called alexander any wonder about that avraham yitzhak moshe alexander you know what's wrong with this picture you know something how did he get out of something you get here a guy gets an alien yamo ben nahum alexander schlicht you know you know whoa how did that get in there right well wait so the answer is that alexander the great who the gomorrah talks about a big or called alexandrus mukdon mukden is the macedonian alexandrus alexander mukhdon man the macedonian so he's he's he he appears quite a few places in shas so at one point he uh uh at one point he he was marching on the base of migdash and they convinced them not to destroy the base of magdesh and then he said that he wants to give the jewish people a gift a statue of himself that they could put up in the base of megdush it's like giving your wife a gift you give her a brand new cookbook that's a gift for your wife you know a brand new cookbook so say he gave the jewish people he wanted to present with a statue of himself the problem is that we have an allergy to statues especially put in the base amigdas so they made a deal with it they said instead of putting in a statue every jewish child i think every jewish child born this year will be named alexander in your honor and since then eloquently has become a become a jewish name if you ever heard anybody named sender some people in the citizen world they call it get sender sunder is short for alexander that's her name comes from by the way speaking of statues when i got married i had a friend who worked in a clay factory the guy gave me a present a wedding gift he gave me a like a little statuette you know it's just like like this girl holding a thing of flowers you know i had the stature i knew the cheapskate he got it for free so i gave it to me as a wedding present so i had this thing sitting in my house and after a bit i was married about two years one day i look at i say i don't know if we're supposed to have statuettes you know there's a problem with having images of things and everything crossed my mind so i showed it to the local post they could say no you've got to destroy it which i didn't my wife didn't like it i didn't like it you know so i was kind of this you know little jobs i went out back of the house and i took it i smashed it against the wall boom beheaded it it came off right at the head here that was beautiful then we do the kind of like that and it came out bobby executed it so so so so the the the the name alexander has gotten it now there's a sage in the guarana vodador says his name was alexandri and he goes out into the marketplace and he says who wants to live who wants to live goes out to the marketplace says who wants life who wants to live so a whole group of people gathered around him yeah give us life so he opens up a safer to heal him and he shows that he up there and says here it says who is the man who desires don't speak evil don't speak los angeles says so so uh where he got this kind of got his the the name of the sephirah and washington he named it because the apostle can tell him his name wasn't him prophesying his name wasn't his name was the israel mayor the book is called the khafi he's called the khafitzhan because of the safer that he wrote because of that pulsar so every commentary is asked what's the obvious question not only that there's another version of the story that ravianai who's a tana heard somebody saying who wants life that he came to him and he said to me yeah i want life and he showed him the puss against the hill and i said wow what's the obvious question hey ravi and i didn't know the puzzle came to hillary the people didn't say these are all but just to tell him zuggers everybody said they're they're telling their daily to hill and they're monthly until whatever but they'd be upside by they would say you showed me a possibility what was the catch over here the catch was that he created a question you mean you can re-tell them a hundred times maybe it shall have a type of your mother that's our childhood you even sing terrific but also one day some guy in the marketplace is who wants life yeah an insurance policy okay here ba wow what happened what changed because it was a question good question so the whole seder is built on question and answer it was taken as a it was it's it's it's what he called not only that according to and what about ribbiani ribbian i did pay he was atana the commentaries say that what he showed ribana is what was davra millac doing in tehillah arabian i knew it what he pointed out to rabbian is look what didn't just write if you want to live don't talk bad david milk wrote it in question and answer me who wants liver may be honest that's the whole yiddish everything is built on question and answer for and that's at the seder that's what we're trying to do we're trying to get the kids to ask questions and get the kids to ask questions okay when i was about 11 years old i said to my dad uh i want to get life insurance so my father looked at me goes why would you want life insurance like i was you know i wasn't the sharpest knife in the kitchen and i was and i was i just i knew that i that there's something about life insurance i didn't understand what it was so i said dad i want to get life interested why do you want to get life and well i i don't want to die because i figure life insurance means that somehow they keep you alive you know i know i didn't know what it was yeah yeah there was a lot of work to do there so uh so yeah yeah yeah yeah so so whatever the case yeah well well we made it but uh uh it wasn't easy for my parents but uh the uh so this is me okay number one then i heard a friend who told me you know why we're asking questions at the seder the whole theme of the seder is that we're supposed to be free got out of betraying we're aristocrats you're leaning the whole you know the whole thing the whole night slaves don't ask questions interesting slaves don't ask questions the whole seder is built you understand i'll show you we're free manish let me call that oh you're asking questions already that means you're free interesting the very interesting and it's right at the beginning of the seder the uh the um what's the definition of being free what's the definition of freedom how does the world define freedom what's the definition of freedom you know the real definition is if you need one hard definition of freedom your time is your own when your time is your own you're free when you're an employee working for somebody your time is not your own you're not free you're expected to work you expect to work 60 minutes per hour you're when you have an obligation you're you're not free so so freedom means we're not in any rush i could lead i could uh but your the other definition is you're a slave doesn't ask questions any of you have been in the military at any point you've been in the military if you're given an order in the military you can't ask boo you know if the guy says i'd like you uh to do the uh sir um is there a reason that's an order private one word at that point you could be court martialed you know that's why they say by the way uh high-ranking military officials did not have very good marriages it's very difficult to be a colonel telling people what to do all day then you come home and your wife and your wife says to you a colonel do you mind taking the garbage [Music] and you can't as a colonel come home and say dinner now well what would you that's an order yeah oh yeah oh yeah well you better order out because you ain't getting any dinner there you know so it's it's not it's not easy so you gotta you gotta you gotta check it at the door you gotta check your keep you put your stripes at the door and then walk into the house it's not so well that's a question in any event that is idea number one idea number two is why is it called seder why is it called the seder uh rafi give me a please a gemura bubba see if there's a bum buster on the shelf there should be a babasa there look for the thick ones it's going to be one of the thickest ones they don't see it over oh they don't have a bubble [Music] why is the bubble boxer missing somebody somebody took it look at what about the little ones up there you got one okay he's got one he's got where he's going oh got two of them now great so now they're real thick okay so the worm bubba bastard says like this an interesting bar where it says [Applause] what should be done saying on his base yeah yeah the gemara says the table of atomic what does the table of atomic look like and then the gumara talks about how much of how much is how the table is set a certain way and then it says what about an amharets right what about at amharits the amarett's table looks like a looks like a what he called bonfire that's all pots and pans all over the place then the good bar says what does the bed of atomic often look like the bar says call shane under his bed he has shoes his sandals during summer um in his shoes in winter that's what's underneath the tom roccom's bed this alamo aretz what does the amarth's bed look like shall oats are bolus it looks like a a crowded storage house that's what that's what an amaretto's bed look like got everything under the bed on the bed in the bed over here you know everything is what he called that's what the the bed of a of an omar it's looks like so so there's a concept called what's about trying to tell you whether what his table looks like how comes table looks like it's very organized two-thirds of it are set at a certain point part of the table cloth you could see the table the omarza's table looks like a bonfire and i just just like like pots pans dishes everything over what's trying to tell you here so where the the the idea here is there's something called seder seder means organization being organized and you have certain people who are five minutes late to everything all day they're five minutes late to chakras they're five minutes late to the doctor they're five minutes late till lunch everybody gets to on time right supper everybody gets out there but other than that they're always running fire you almost get the feeling if this guy would have gotten up five minutes earlier his whole day would have been organized he's five minutes late to everything now you have people who are like they're fi every all day long they're running they're catching their tail right if i'm in this light to the train five minutes late to the plane five minutes late you're always running like there's that guy that guy so so the the torah is built on we call satyr i cannot understand how a male could live without a watch all right now you guys you got it you got a what it call you got your phones so you could look at the time on your phone how could a male go through a day a torah jew may or go through the day without a time piece i have to know what time do minion is i have to know what time chakras i have to know what time zom krishna is i have to know when i have to be where i have to be i have to be at work at a certain time and if i'm late that i'm stealing it's one thing if you got blocked off in traffic but you know there's a certain time you have to be there how can you get through life without this assert certain people who are very organized everything in their life is already if other people are disarmed now you're disorganized most of the time you're okay that one time that because you're disorganized you miss your flight sorry sir the gate is closed already because you missed your fight you left a little too late that causes more aggravation than all of the getting organized and by the way there's a rule in life it takes time to get organized but that saves you time and in the end it saves you time because either way the other way you're gonna lose even more time you get these people who leave you know they drive from muncie to lakewood an era of shabbos you know so so it's a what is it it's an hour drive and they leave an hour and ten minutes before shabbos you know all it takes is one traffic jam and then you read these heartwarming stories about how they caught a blizzard they they spent shabbos in a blizzard in upstate new york right with with you know what one of those stories you know one of those things yeah you know my son my son and daughter-in-law my daughter my son-in-law and daughter they were going from yerushalayim to tsvas i have another son live against fast they they wear he's a hardcore litvak by the way they were living in in india going fast so they were asking me the shabbos is coming in at 6 30. could they leave the house is 2 o'clock too late to leave the house it's a two-hour drive i said two o'clock let's say you get an hour of traffic you get worse it comes to worse you get there at five o'clock we never played rama shadows i believe before well before i gotta go away for a shot really well before see most of the time you make it and other times you're in upstate new york and a blizzard right oh a heartwarming story well if you would have left or one of these stories the plane landed you know 20 minutes before shabbos and they got in the chabad came to the airport and brought them food it happens all the time over what we do it on the plane you know where the plane's gonna you know if the plane leaves how about how close you're gonna shave at the shop is what happened over here what happened to shabbos what happened to all these whatever where's the organ is it so disorganized the word seder there's a pesach seder why call it a peso center what you call the baits of meal the pesach ritual the pesach bin hug why are you calling it a seder you know they're 15 steps if you look at the godo they're 15 steps of the seder they're 15. really it's 40 because there's when you bring out the bread it's mozi matzah now some people count it as two mozi matzah but if you count it as one counted however you count it however you count it you end up with organized steps 15 it's called 15 steps of the seder why is it called the seder the whole idea the lesson of the seder is that just what what what we're doing at the seder karpas you know what he called charosis you know the egyptians the egyptians were being we were made you work with mortar and everything all the all those are wonderful ideas they're all terrific wonderful ideas and everything is wonderful but at the end of the day what's it called it's called a seder that itself is their lesson that itself is something we're trying to pass on we're trying to pass on a value we're trying to pass on values to our children and one of the values is called seder that a jew has to live his life with a certain organization there's got to be a certain a certain approach to life where things are organized you can't live you can't live life can live life random and haphazard so many people wake up in the morning what are my plans for today what am i going to be doing today what are you i can't you know yeah you know you know i once this is strange i will admit this is strange i don't know why it happened just then i was taking a walk in my neighborhood probably going back 10 15 years ago taking a walk in my neighborhood and as i was walking up there's a sidewalk and got one of these really black big long black looks like like a caterpillar type of thing who's slither he's crossing across the sidewalk i remember i don't know why this is only you know i guess i don't know i just remember looking at him i was watching him for a second thinking myself like what are your plans you know where are you off to you know where you know where where are you hanging today you know you know where you know what are you up to i didn't do it too long because people saw me they'd probably think i was strange which may be true but and sometimes wait you don't have a seder what's the what's the shiva called the daily the daily they should've called the seder it's called a satyr because the satyr means you're organized so i told you once a story about this guy his son his son leaves new york to go to yeshiva out of town what they call out of town right anything out of new york is out of town you know if you're not eating if you're not new york you're an out of towner that's a that's one of the realities of living in america i'm an out-of-towner because i live in chicago you know in our in our straw huts you know where we get water from the well you know i asked the people from new york think chicago is you know it's still with horse's wagon so because you're an out-of-towner so the uh so the the guy goes he leaves dude i'm good i got that off my chest he leaves he leaves new york and he goes to this yeshiva out of town so the father decides to go see how his son is doing in yeshua so he flies into the water i think with the cleveland tells you shiva he goes to the yeshiva he comes back later in the day takes a flight back home says his wife moishe's learning very well she says wow you spoke to the russia shiva he goes no no no oh you spoke to the masjid no no you spoke to his rebbe no you spoke to moishe himself no i didn't even see baishi so do you know he's learning well so i went straight up to his dormitory room i went straight up to his dorm room i took a look at what his bed looks like his bed is neatly made his clothing is folded the room is clean everything in the room is organized if his room is organized that means his head is organized and if his head is organized that means his learning is organized and his day is organized a kid and this is true 100 true i could look i could tell from the way guys in the other yeshiva or somehow different than the other issue where i work i could tell by the way the guys are learning in the basement and how they generally present themselves i can predict what their room is going to look like there are certain guys i know that their bed is going to be made military corners there are other guys like i thought their bed looks like their bed looks like like like like the ukraine today their room is going to look like the ukraine right you could tell you know sometimes you walk into a room and you as you walk across the room you lose your shoes on the floor the shoes are sticking to the floor and i can tell which room that's going to happen to me i can tell the two guys are in the room they look like the little guy hashem just overtone overturned stone again that's what that's what it looks like it looks like that why because it all goes together once in a while you find the exception kind of guy who's learning the guy's the show he's just a madman who learns you know you know and everything about him there but generally i could i can basically predict what's going to happen and that's a value by us that's a value that's what we're transmitting at the seder okay the uh the um the uh there's another idea i heard this from rev left schlitta a fascinating idea and this is based on is based on the seder aquino say foreign we have at the seder the safer explains that we are affected you're not going to find anything that has as much ritual as the pesach seder a tremendous amount of ritual and not only ritual but things the leaves represent more and the matzah represents the bread that they and the what he called the the uh the herosis is the is the mortar yeah they've got all these things represent something of the four one four cups of wine so the the the say for aquino says that why we do so many different things especially pesach time is because man is affected by the environment the things that we do have an effect on us the tells of russia shiva explained it like this let me ask a question honestly it says at the end of the seder everybody is supposed to have seen themselves having left betray him have you ever experienced that that you really feel like you got out of me triumph you feel like you feel like i got out of bed trying to say i feel like i had a nice seder maybe it was very inspiring do i really think that i got out of my train and it says there was a sat smokies you're in the field they got him and said most people don't let's face the facts like we try to as much as possible most people don't so in america at one point there was something they used to do in the movie theaters they used to slip in in the theaters as they ran the the film they would slip in one frame for an advertisement there goes a box of milk duds right it was called subliminal advertising and the film is running your mind sees it you don't know that you saw it you have no idea it's way way too fast for you for you to process the fact that you saw it but somehow they stuck in like one frame a box and the next thing you know people are going out to the lobby and buying milk duds it's called subliminal advertising and it's so powerful i don't know you guys ever done an advertising ever been involved in advertising i find advertising is absolutely fascinating if i if i would have to work a real job it would be probably i'd like to go and go to advertising that would be it but i don't have to work but the uh woody ellen woody allen once said those who can't do teach and those who can't teach teach phys ed i was a phys ed major in college so so i got all the qualifications with advertising advertising is fascinating so they used to do this thing called subliminal advertising and they found that it's so powerful they made it illegal they felt that the the consumer is at such a disadvantage because there you are in the middle of a movie i'll say hey i think i'm gonna have some milk duds then you go out into the lobby and you buy that oversized box of milk duds that you can only get in the movie theater right they never have they have somehow where you know it's three twice the size and seven times the price right and there you are buying these milk duds why because somehow it had an effect on you what we're doing all these myths is you're eating matzo and it's supposed to represent this and paisa maura represents this it all represents something at a certain level we're trying as much as possible to tap into the concept that we left to be tried at a certain level it's having an effect on our nashama like like subliminal advertising that means we do it once you do it this year then you do it next year by the time you've done it for 20 years you're getting closer to tapping into that actual experience you're it's having an effect on your new shabbat when you put on fill it and you put on fill did anything when you put on filling did you feel something when you put on filling other than your arm is turning blue did you feel because you had it feeling too tight you know or pinching you right up over there did you feel anything and you don't feel anything but it's having an effect on you and every time you learn a piece of a bar it's having an effect on you every mitzvah that you just kept chavez shabbos is a mitzvah you ate choltan shabbos it has an effect on you yeah yeah a lot of other effects also but it has it has an effect on you you drink you drink wine at kiddish he has an effect anybody has another effect on you it's having it he's doing something taranishama so i tried to explain to people once my son i used my son as an example he went to yeshiva with the mere brockville mayor brockville the issue there are 600 males between the ages of 18 and 24. four years initially five years in yeshiva with males between the eight ages of 18 and 24 in a dormitory and not one fist fight in five years can you imagine substitute any other nationality italians right irish right just imagine imagine what the place would look like where why how hey males 18 to 24 males the answer is something's happening to their neshama because they're sitting they're learning torah and they're putting on children and they're diving and they're doing mitzvahs it has an effect that's what's happening at la pesach we don't feel it we don't understand it but on the car i love carosa so you love you like mortar huh yeah yeah well if it was mortar we wouldn't be so excited about the zeter you know i say you eat it why because it's having enough it's having an effect on you there's actually much locus in the guaran's is just a miniature it's actually a midsole more errors them it's a matzo the bits of the four cups of wine are mitzvah it's having the four cups of wine having an effect on you other than the normal effect of wine there's the gemara says one of the amaryam one of the amaryam drank the wine review he said he used to draw a woman a roman noble woman saw him and she said to him by the look on your face by the look on your face you're drunk you're a drunk because his face was glowing refutable be like his face was glowing she said to her honestly i don't drink wine once on pesach i have my four cups and i wrap my head with some sort of tourniquet until she was because i have such a headache from it i'm not a wine consumer so she said to him so why are you why are you why is your face glowing until you're upon him a person's wisdom causes his face to glow he's gotta if she saw that she could pick up the wisdom on his face there's another man who saw him and he also said this he said by the look on your face you're either a you either lend with interest or you raise pigs because both of them create a lot of money wealthy men have a glow right so he took a look and reviewed it really said to him the same thing gave him an answer i don't end with it both are prohibited by the torah and i don't do either of them say it's interesting what did she think and what did he think she associated with what she would think she said wow based on the look on your face you must be a wine drinker because she herself was probably a wine drinker this other guy doesn't think he thinks ah you either lend with ribbons the other way because he himself is he's into the money you know he's like each one interprets it either way their face is glowing either way the face is glowing so you drink the wine the wine has an effect on you but there's besides the physical effect we're drinking the wine because it's supposed to pick us up a little bit so we can get it but there's an effect on it in the summer in the shovel all these things are having effect at the shovel level that's the idea all right to continue tomorrow with a few more ideas