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The What It Takes Podcast Ep 17 ft Morris Isaacson: One Skill That Will Make You Irreplaceable
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Trade shows look fun from the outside… until you realize how much planning they really need. Morris explains the things people forget to consider — and it makes SO much sense. If your team is thinking about going to one, watch this first.
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I love trade shows. And you have to
decide beforehand. Is this are you going
to this show for visibility, for brand
building? Are you going there for sales?
Is it both? [music] What's break it
down. Is it 7030? Right? How many how
many leads are you expecting from the
show? How many, you know, product demos
for us? How many [music] product demos
does that are we expecting that
translates into? And therefore, how many
net sales can we expect on the [music]
other end of that after 90, 100, uh, you
know, 360 days? Um, and tracking that
over time, right? What is the [music]
sales lift? If I go to a show where I've
been talking to someone for six months
and now I [music] have a chance to have
that inerson contact, what's the the
measurable sales lift? How many times do
I meet with somebody in person and know
that [music] that's going to increase
the velocity of me closing a deal versus
[music] if I'm just talking to them, you
know, on Zoom every 3 months. Hey, just
checking in.