"When your name is on the jewelry store… the business owns YOU." 💎#businesstips #jeweler #store

When you have a store that says your name on it, you're a slave to the business. You open up a new store. If I'm rewinding like you said, and I'm starting all over, LA Jewelers opens up on Kingston Avenue. Who's shopping in LA Jewelers? Who's walking in? Oh, it's a new store. Let's go check it out. You're checking it out, but are you shopping there? What's his reputation? How do we know that he's honest? How do we know that he's selling uh whatever he says he's selling? How do we know that his customer service is really going to be what he says it's going to be? And and the reason why I had my name in there is cuz people were telling me like, "How do people know who you are? like you're gonna have some name there. How do you, you know, like who is he? When you have a store that says your name on it, to a certain degree, you're a slave to the business. They want to know where's Ley Lane, who's LA. I want to talk to Lake.